Zaštita privatnosti i osobnih podataka, s posebnim osvrtom na profiliranje i bihevioralno oglašavanje

master's thesis

• Title (english): Protection of privacy and personal data with specific overview on profiling and behavioral advertising
• Author: Lukrecija Radošević
• Mentor: Hrvoje Lisičar (mentor)
• Committee member: Hrvoje Lisičar (predsjednik povjerenstva)
• Committee member: Marko Jurić (član povjerenstva)
• Committee member: Tihomir Katulić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Law; (Information Technology Law and Informatics); Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Law

Abstract

Rad pruža pregled teorija o pojmu i sadržaju prava na privatnost i prava na zaštitu osobnih podataka. Zatim donosi pregled razvoja zakonskog uređenja zaštite tih prava, uz osobit naglasak na Opću uredbu Europske unije o zaštiti osobnih podataka. Razvoj informacijske i komunikacijske tehnologije donosi brojne izazove i rizike za zaštitu ovih prava, a rad posebno razmatra profiliranje i bihevioralno oglašavanje. Zaključno, raspravlja se o stavovima i ponašanjima pojedinaca o zaštiti privatnosti u digitalnoj sferi.

Abstract (english)

The paper provides an overview of theories on the concept and content of the right to privacy and the right to the protection of personal data. It then provides an overview of the development of the legal regulation of the protection of these rights, with special emphasis on the General Regulation of the European Union on the protection of personal data. The development of information and communication technology brings numerous challenges and risks for the protection of these rights, and the paper especially considers profiling and behavioral advertising. In conclusion, the attitudes and behaviors of individuals regarding the protection of privacy in the digital sphere are discussed.

• Keywords: Ključne riječi: privatnost; zaštita osobnih podataka; Opća uredba o zaštiti osobnih podataka; informacijska i komunikacijska tehnologija; profiliranje; bihevioralno oglašavanje
• Keywords (english): Keywords: privacy; personal data protection; General Regulation on Personal Data Protection; information and communication technology; profiling; behavioral advertising
• Language: croatian
• URN:NBN: urn:nbn:hr:199:039026
• Study programme: Title: Law; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra prava (magistar/magistra prava)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-30 13:11:30