Korporativna filantropija u Hrvatskoj

master's thesis

• Title (english): Corporate philanthropy in Croatia
• Author: Sanja Galogaža
• Mentor: Jelena Matančević (mentor)
• Committee member: Jelena Matančević (predsjednik povjerenstva)
• Committee member: Gojko Bežovan (član povjerenstva)
• Committee member: Danijel Baturina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Law; (Social policy); Zagreb
• Defense date and country: 2023-01-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Social Activities

Abstract

Korporativna filantropija dio je šire slike društveno odgovornog poslovanja. No za mnoge još uvijek
nepoznat pojam koji se često vezuje samo za određene zaklade, fondacije ili pojedince. Budući da su
svjetski primjeri puno zastupljeniji u medijima, ovim radom nastojalo se prikazati stanje na području
Republike Hrvatske te istaknuti primjere dobre prakse koje nam pokazuju da je filantropija u Hrvatskoj
itekako zastupljena. Osim pojavnih oblika istražili smo i glavne razloge doniranja određenih korporacija,
ali i sfere kojima se bave, stoga je iznenađujuća široka paleta društvenih problema koji se korporativnim
doniranjem mogu unaprijediti, kako za nas tako i za generacije koje dolaze. U tome su itekako korisne
brojne zakonske regulative koje pospješuju njezinu implementaciju i osiguravaju dugoročnu primjenu.
Stoga možemo zaključiti kako korporativna filantropija postaje dužnost, a ne potreba modernog društva.

Abstract (english)

Corporate philanthropy is part of the broader picture of corporate social responsibility. But for many it is
still an unknown term that is often associated only with certain foundations, or individuals. Since world
examples are much more represented in the media, this paper tried to show the situation in the territory of
the Republic of Croatia and highlight examples of good practice that show us that philanthropy is well
represented in Croatia. In addition to the forms, we also highlighted the main reasons for donating by
certain corporations, as well as the spheres they deal with, so there is a surprising wide range of social
problems that can be improved by corporate donations, both for us and for generations to come.
Numerous legal regulations are very useful in this regard, which promote its implementation and ensure
its long-term application. Therefore, we can conclude that corporate philanthropy is becoming a duty, not
a necessity of modern society.

• Keywords: Korporativna filantropija u Hrvatskoj; filantropija; društveno odgovorno poslovanje; korporativne zaklade; korporativne donacije; korporativno upravljanje
• Keywords (english): Corporate philanthropy in Croatia; philanthropy; Corporate social responsibility; corporate foundations; corporate donations; corporate governance
• Language: croatian
• URN:NBN: urn:nbn:hr:199:436891
• Study programme: Title: Social Policy; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra socijalne politike (magistar/magistra socijalne politike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-26 12:56:00