Utjecaj medija na oblikovanje javnog mišljenja

master's thesis

• Title (english): The influence of the media on shaping public opinion
• Author: Nikolina Devčić
• Mentor: Ksenija Grubišić (mentor)
• Committee member: Ksenija Grubišić (predsjednik povjerenstva)
• Committee member: Stjepka Popović (član povjerenstva)
• Committee member: Dario Čepo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Law; (Sociology); Zagreb
• Defense date and country: 2022-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Law

Abstract

Mediji predstavljaju sva sredstva preko kojih se prenose poruke, kao što su televizija, radio, različite tiskovine poput knjiga i novina, te u novije vrijeme Internet, internetski portali i društvene mreže. Mediji se u 21. stoljeću koriste svakodnevno, te je nedvojbeno kako sadržaji i poruke koji se konzumiraju putem medija utječu na mišljenje javnosti koja ih konzumira. Medijski sadržaji mogu imati različite oblike, koji se konzumiraju od strane medijske publike. Medijska pismenost jedan je od faktora koji mogu prevenirati utjecaj medija na oblikovanje njegovog mišljenja, te je u suvremenom dobu iznimno važno educirati i djecu i odrasle o aspektima medija i pravilnom načinu njihova korištenja. Faktori utjecaja medija na javno mišljenje su svojstva medijskog sadržaja, svojstva komunikatora, svojstva samog medija te pozornost i razumijevanje primatelja medijske poruke. U radu se opisuju rezultati provedene web ankete u kojoj su se ispitivali medijska pismenost i stavovi o utjecaju i važnosti medija u životu ispitanika. Ispitanici su pokazali adekvatnu razinu medijske pismenosti te procijenili kako mediji nemaju velikog utjecaja na njihov vlastiti život, no kako imaju puno utjecaja na život drugih.

Abstract (english)

The media represent all the means through which messages are transmitted, such as television, radio, various publications such as books and newspapers, and more recently the Internet, Internet portals and social networks. Media is used daily in the 21st century, and it is undeniable that the content and messages consumed through the media influence the opinion of the public who consumes them. Media content can take different forms, which are consumed by the media audience. Media literacy is one of the factors that can prevent the influence of the media on the formation of one's opinion, and in the modern age it is extremely important to educate both children and adults about aspects of the media and the proper way of using them. Factors influencing the media on public opinion are the properties of the media content, the properties of the communicator, the properties of the medium itself, and the attention and understanding of the recipient of the media message. The paper describes the results of a web survey conducted in which media literacy and attitudes about the influence and importance of the media in the lives of respondents were examined. The respondents showed an adequate level of media literacy and assessed that the media do not have a great influence on their own lives, but that they have a great influence on the lives of others.

• Keywords: Ključne riječi: medij; medijska pismenost; utjecaj medija; javno mišljenje; medijska publika
• Keywords (english): Key words: media; media literacy; media influence; public opinion; media audience
• Language: croatian
• URN:NBN: urn:nbn:hr:199:947652
• Study programme: Title: Public administration; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/ specijalistica javne uprave (stručni/a specijalist/ specijalistica javne uprave)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-10-04 09:25:18