Uloga centara za socijalnu skrb u promicanju profesije socijalnog rada

master's thesis

• Title (english): ROLE OF SOCIAL CARE CENTERS IN PROMOTING THE SOCIAL WORK PROFESSION
• Author: Diana Gaćina
• Mentor: Kristina Urbanc (mentor)
• Committee member: Kristina Urbanc (predsjednik povjerenstva)
• Committee member: Marijana Majdak (član povjerenstva)
• Committee member: Marijana Kletečki Radović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Law; (Theory and Methods of Social Work); Zagreb
• Defense date and country: 2016-05-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Social Activities; Theory of Social Work

Abstract

Socijalni rad kao profesija i ustanove socijalne skrbi u Hrvatskoj medijski su često negativno prikazani. Zbog senzacionalizma i nedostatka informacija te nedostatka komentara od struke tj. samih socijalnih radnika, profesija socijalnog rada, ustanove socijalne skrbi te stručnjaci koji rade na tom području često su meta negativnih medijskih napisa.
U mom završnom radu na temu „Medijska prezentacija centara za socijalnu skrb u 2012. godini“ analiziran je sadržaj dnevnih novina „Večernji list“. Centar za socijalnu skrb je javna ustanova koja odlučuje o pravima iz socijalne skrbi i pruža socijalne usluge posebno osjetljivim skupinama građana. Zbog te specifičnosti samog sustava, kao i korisnika s kojima se svakodnevno susreće, polazni dojam je bio da je sustav nerijetko negativno prikazan u medijima te se spomentim radom to željelo ispitati. Zbog dobivenih rezultata koji su pokazali da je rad centara za socijalnu rad doista prikazan negativno te su članci koji su analizirani na tu temu bili kategorizirani kao senzacionalistički s fatalističkim prizvukom, diplomskim radom željeli smo dobiti uvid u ulogu centara za socijalnu skrb u promicanju profesije socijalnog rada.
Rukovoditelje centara za socijalnu skrb na području Grada Zagreba i Zagrebačke županije ispitali smo što misle kakvu predođbu o socijalnom radu imaju korisnici sustava socijalne skrbi, šira javnost te druge pomagačke struke unutar sustava, zatim što sve rukovoditelji čine u promociji profesije i na koje načine te kakvu podršku imaju u tome.

Abstract (english)

Social work as a profession and social care institutions in Croatia have often been negatively depicted by the media. Due to sensationalism, lack of information and absence of any comment from the profession i.e. social workers themselves, the social work profession, social care institutions and experts in the field have often been the target of negative media articles.
My final paper titled “The Media Presentation of Social Care Centers in 2012” analyzed the content of Večernji List daily newspaper. A social care center is a public institution the purpose of which is deciding on social care rights and providing social care services to especially sensitive groups of citizens. On account of a specific nature of the system and its everyday users, the initial impression was that the system had often been negatively depicted by the media and the paper aimed to investigate the thesis. Since the results obtained showed that the work of social care centers was indeed negatively depicted and the articles analyzed were categorized as sensationalistic with a fatalistic tone, this paper aims to obtain the insight into the role of social center care in promoting the social work profession.
Heads of social care centers situated in the City of Zagreb and Zagreb County were asked about their opinion of the impression of social care centers held by social care users, the general public and other human services within the system and about what they have done to promote the profession, in what manner and about the support they receive in that respect.

• Keywords: centar za socijalnu skrb; socijalni rad; predodžba profesije socijalnog rada; mediji
• Keywords (english): social work; Social Care Centers; media; promoting the social work profession
• Language: croatian
• URN:NBN: urn:nbn:hr:199:502581
• Study programme: Title: Social Work; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra socijalnog rada (magistar/magistra socijalnog rada)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2016-06-08 08:50:33